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Former Bugatti Designer to Join the HiPhi Sensorial Design Center

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Former Bugatti Designer to Join the HiPhi Sensorial Design Center

April 10
01:24 2020

Human Horizons launches a premium all-electric smart brand, the HiPhi, which features an expressive design. In addition, the HiPhi is positioned as a premium supercar-inspired electric SUV which is targeted at the growing global high technology luxury market.

Camilla Kropp, a former designer of super luxury Bugatti sports cars, has joined Human Horizons to act as chief designer of its Ux Design Center.

As technology is one of the key attributes of the HiPhi brand, it opens the door for the design team to leverage all senses to create a unique emotional experience.

The concept of multi-sensory design has existed for more than a decade. HiPhi is addressing the idea of multi-sensory design as it applies to brands and products.

“Sensorial Experience” is a challenge that the HiPhi Design has set itself to stimulate shifts in perception through design and technology. HiPhi Design will continue to further develop design-driven concepts through research and open innovation, that visualize and deliver new experiences.

The Center will be led by Nicolas Huet, former BMW design veteran who is now Vice President of Design at Human Horizons and head of HiPhi Design.

Beyond being an EV with a lightweight hybrid-aluminum construction, the HiPhi 1 adopts the use of vegan leather and other sustainable materials such as natural fibers, recycled polyester, ocean waste yarns and recycled suede fabrics, to further enhance the sustainable nature of Human Horizons’ EV products.

The HiPhi 1 will include first to market features such as an innovative new door system, “NT Doors”, and a combination of programmable light projection headlights and Intelligent Signal Display (ISD). These unique features support the HiPhi’s high-tech image and also give visual brand recognition.

New tire air deflectors help achieve the same aerodynamic advantage as a traditional air dam, but without compromising the sculpted body design.

The design incorporates light weight alloy wheels with drag-reducing wheel covers.

The integration of the A-surface through to the flat underbody creates a smooth and continuous flow for efficient aerodynamics underneath the vehicle; this has been achieved through exceptional collaboration between Design and Engineering.

Media Contact
Company Name: Human Horizons
Contact Person: Cherrie Rao
Email: Send Email
City: ShangHai
Country: China