COUNTERPART ETO ERP US Sales Manager Joel Genzink Brings Engineering Expertise

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COUNTERPART ETO ERP US Sales Manager Joel Genzink Brings Engineering Expertise

March 08
08:56 2021
COUNTERPART ETO ERP US Sales Manager Joel Genzink Brings Engineering Expertise

Joel Genzink, US Sales Manager at COUNTERPART began his career in product development where he oversaw engineering and worked with internal and external manufactures. During his time in product development, he was often called out to assist with technical sales, leading to a new passion for sales. Genzink immediately saw the value that COUNTERPART brought to engineering centric companies by removing the gap that often existed between engineers, purchasing, and all other areas of an organization.  

Genzink shared, “I appreciate the opportunity that this job provides for me to meet with a diverse group of businesses as I offer a solution for many of their common problems.” 


Unlike many ETO ERP solutions COUNTERPART is an engineering-centric solution.  Most ERP systems are back-office accounting solutions and distracted by CRM and other operational functions. COUNTERPART ensures there are no features which detract from focusing on the BOM (Bill of Materials) to address the fast-changing engineering challenges of ETO manufacturers.

COUNTERPART enables manufacturing teams to access the information needed to do the job. By offering a bi-directional software solution integrated with SOLIDWORKS® to share real-time information with those who need it, engineers and purchasing have a non-stop and instantaneous job progress status report. These COUNTERPART elements allow ETO manufacturers to leverage the information to improve engineering efficiency.

According to COUNTERPART General Manager Andrew Schutte, “When ETO manufacturers improve visibility into project monitoring and focus on challenges and opportunities for improvement, best-in-class lean manufacturing is achieved.”

Schutte also noted that the project management capability with COUNTERPART enhances teams’ efficiency by configuring the software solution to meet the work environment and specific engineering needs. Every job is assigned to the right team member prioritized by release date, lead times, due dates, and more. Every engineering-focused manufacturer will appreciate the critical functionality focus.”

Call 616-738-8922 to schedule a demo. Follow COUNTERPART on Twitter at @COUNTERPARTERP.

Media Contact
Contact Person: Joel Genzink
Email: Send Email
Phone: (616) 738-8922
Address:3455 John F Donnelly Dr.
City: Holland
State: MI
Country: United States

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