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Kickstarter campaign introduces world’s superfine t-shirt with 100% traceability & transparency

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Kickstarter campaign introduces world’s superfine t-shirt with 100% traceability & transparency

April 10
17:15 2020
Supernal t-shirts promise excellent comfort, perfect fit, solid durability, sustainable journey, and complete traceability.

London-based rising apparel company, Supernal, has recently launched the world’s finest t-shirts on Kickstarter that promise 100% traceability and transparency. The Supernal t-shirts stand for excellent fit, comfort, a sustainable journey, and affordable prices.

Made in Britain, the Supernal t-shirts stress on 4 core factors – simple yet modern design for an ideal fit, premium quality with extra long-staple cotton, carbon neutral sustainable journey, and complete transparency.

“A classic crew neck tee is a staple for every man’s wardrobe, but despite the widespread appeal, we often find it hard to get that perfect t-shirt. And this is where Supernal t-shirts come to your help. We are offering the world’s finest t-shirt that will become an integral part of your lifestyle and also assure you complete satisfaction. They are neither too tight nor too loose and ensure the best possible fit for the ultimate comfort and flexibility. We have used extra long staple Indian Suvin cotton here that’s famous for unrivaled softness, solid strength, uniformity and also more lustre”, stated a leading spokesperson from Supernal.

Grown in Tamil Nadu, India, the Indian Suvin cotton is manually harvested and no chemicals and pesticides are used in farming. The spokesperson further stated that they make the t-shirts from pre-shrunk fabrics so that the apparel doesn’t shrink after every wash. The Supernal t-shirts will only become more comfortable with every wash.

“Our t-shirts guarantee strong durability. As we have used a heavier premium fabric here, our t-shirts ooze a sturdier feel and eliminate risks of see-through. On the other hand, Indian Suvin cotton used here not only makes them sumptuously soft but also allows them to absorb dyes with long-lasting penetration. With Supernal t-shirts, you won’t have to worry about color fading and piling or breaking of t-shirt fabric.”

Supernal t-shirts are entirely made in Britain to ensure a carbon-neutral, sustainable process. The company sources cotton from Cheshire-based cotton mill while the entire manufacturing process is carried in Leicester. Speaking on their manufacturing partner, the spokesperson stressed on working with a seasoned factory which has been manufacturing premium tees, polo shirts, sweatshirts and other garments since 1972. The entire manufacturing process uses recyclable and sustainable material for every part of the shirt. The shipping boxes and hangtag of the Supernal t-shirts too are made from FSC-accredited sustainably sourced paper.

“We are committed to our customers, and we assure them 100% traceability with our Supernal t-shirts. In that light, our customers will have complete information on every aspect of our t-shirts so that they can make an informed and conscious decision. We stand for unparalleled quality and absolute transparency. Also, we have lesser overhead costs compared to regular brands, which has helped to keep our prices low. At present, we are looking for mass production and hence this Kickstarter campaign. Your generous support will enable us to bring the Supernal t-shirts to life and redefine t-shirt fashion for the better.”

Backers will be rewarded with handy discounts on Supernal T-shirts.

To show your support for the campaign, please visit

Media Contact
Company Name: Supernal
Contact Person: Media Relations
Email: Send Email
City: London
Country: United Kingdom

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