Newair Announces Investment from Guardian Capital Partners

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Newair Announces Investment from Guardian Capital Partners

June 03
08:54 2021

CYPRESS, CA – Newair has announced that it has received an investment from Guardian Capital Partners (“Guardian”). Additionally, Luke Peters, founder, and CEO of Newair, will re-invest alongside Guardian and will continue as it’s CEO along with the current management team.

Headquartered in Cypress, CA, Newair ( is a digitally native consumer products company developing smart design, small and medium size appliances. The Company sells through eCommerce and retail channels to a diversified customer base. Newair was founded with a mission to be the most trusted brand in compact appliances through providing high quality products and high levels of customer satisfaction. The Newair management team is excited to hasten the execution of the Company’s strategic plan to accelerate growth through investments in infrastructure, product development, and add-on acquisitions.

Ryan Northington, Partner at Guardian, stated, “Guardian is delighted to have the opportunity to partner with the Newair management team.  Newair is well-positioned to advance its leadership position in the appliance space as the shift to eCommerce shopping continues.”

Luke Peters, CEO and founder of Newair, said, “I am thrilled to partner with Guardian to continue Newair’s evolution as a leading digitally native compact appliances company and advance the mission of being the most trusted brand in the space. Guardian’s depth of experience in the consumer products sector and the eCommerce space will provide significant resources to help us continue to evolve. I couldn’t be more enthusiastic about the future of Newair.”

Newair was founded 20 years ago by Peters. The Huntington Beach native and his wife, Mariella, begun working the business as a part-time enterprise but quickly gained a following of customers that appreciated the quality products and excellent service they provide. Throughout the years the business has grown through several stages but has remained committed to its Orange County, CA roots. It’s current headquarters at 6600 Katella Drive in Cypress houses all aspects of the companies’ business functions as well as over 100,000 square feet of distribution. In recent years it has launched innovative products such as the NBF125BK00 “beer froster” which can reach temperatures as low as 23° in one hour for the frosty beer taste; the NIM040SS00 “Nugget” Ice Maker often called Sonic® Ice or Chik-fil-A® Ice.

Newair products can be found for sale on all major appliance e-retailer sites and at

For more information about the transaction, contact Bobby Bloom at [email protected]

About Guardian Capital Partners

Guardian Capital Partners ( is a private equity firm based in suburban Philadelphia that invests in lower middle market consumer products, niche manufacturing, and specialty service companies. Guardian partners with management teams to provide equity capital to fuel the growth of family-owned businesses. The private equity experience and complementary skill sets of the Guardian team provide a unique combination of operating and finance capabilities resulting in certainty of execution and meaningful long-term value creation for its portfolio companies.

Guardian Capital Partners is a Pennsylvania-based investment advisor registered with the Securities and Exchange Commission under the Investment Advisers Act of 1940. Market conditions can vary over time and past fund performance does not guarantee future fund results.


Guardian Capital Partners
Ryan Northington, 610-263-0114 or [email protected]

Media Contact
Company Name: NewAir Appliances
Contact Person: Kate Rogers
Email: Send Email
City: Cypress
State: California
Country: United States

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