Newair Appliances, Digital CPG Company, Announces Executive Promotions

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Newair Appliances, Digital CPG Company, Announces Executive Promotions

June 03
09:00 2021

Cypress, CA – Luke Peters, CEO of Newair, recently announced the promotion of two key members of the executive team, Hilton Blieden and Bobby Bloom.

Hilton has been promoted to the position of Chief Financial Officer and Head of Operations, following his accomplishments as Executive Vice President, Finance and Operations. Having joined Newair in 2018, he has helped oversee the tremendous transformation of the Newair systems, processes, and operations and its evolution into a premier partner with many of the companies’ critical suppliers and customers. As CFO, Hilton will continue to bring best practices to the finance and operations segments of the company.

Bobby Bloom, who joined Newair in 2019 as Executive Vice President of Sales and Marketing, has been awarded the title of Chief Commercial Officer, following his leadership and contributions to the company’s growth. Bobby’s accomplishments since taking over sales and marketing at Newair have led to the companies launch of over 40 new products and double-digit sales growth. As CCO, Bobby will continue to drive the Newair sales and new product development efforts as well as strategic entries into the commercial and medical appliance segment.

Newair enjoys a talented team of professionals, who have propelled the company toward its mission of becoming the most trusted name in compact appliances. Hilton and Bobby intend to build upon the success of the team to further expand the company’s product offerings, geographic reach as well as explore strategic opportunities for accelerated growth.

Newair CEO and founder Luke Peter’s continues to lead Newair as it enters its 20th year in business as a predominantly online seller, manufacturer, and supplier of compact appliances. Newair’s future remains as bright today as it was 20 years ago.

About Newair

Founded in 2001, Newair is a predominantly online seller, manufacturer, and supplier of compact appliances primarily in the United States and Canada. The company is a leading provider of compact appliances such as wine coolers, beverage refrigerators, cigar humidors, ice makers, evaporative coolers, portable air conditioners, misting fans and heaters for the home and commercial customer.

Additional information on the company and its products is available at

For further inquiries, please contact [email protected]

Media Contact
Company Name: NewAir Appliances
Contact Person: Kate Rogers
Email: Send Email
City: Cypress
State: California
Country: United States

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